Mastering the Business Model Canvas

This course helps you master the Business Model Canvas. You'll learn to analyse, optimise, and innovate your organisation's business model, focusing on customer segments, value propositions, channels, relationships, revenue streams, and key resources. Apply these skills to drive sustainable success in your organisation.

Level: Introductory

Learning time: 4-6 hours

What you will learn

Welcome

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Section 1: Introduction to the business model canvas

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Section 2: Customer segments and value propositions

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Section 3: Channels, customer relationships, and revenue streams

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Section 4: Key resources, activities, partnerships, and cost structure

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Section 5: Analysing and optimising your business model

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Section 6: Practice - apply the business model canvas

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Section 7: Conclusion

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Course overview

The Business Model Canvas is a strategic tool that provides a visual framework for analysing and designing business models.

For large, complex organisations, it offers a simplified way to understand, communicate, and innovate their operations across diverse departments and stakeholders.

Mastering this tool enhances your strategic thinking, enabling you to contribute more effectively to organisational growth and change initiatives. It provides you with a common language to discuss business strategy, identify improvement opportunities, and propose innovative solutions. This skill set can significantly boost your value within the organisation, potentially leading to career advancement and increased influence in strategic decision-making processes.